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The History of EBITDA

Jul 15, 2025

•

12 min read

The History of EBITDA

EBITDA & the Evolution of Street Metrics: From Cable Lines to Rap Lines

CJ Gustafson
CJ Gustafson
How Public Companies Calculate Net Dollar Retention (NDR)

Jul 13, 2025

•

12 min read

How Public Companies Calculate Net Dollar Retention (NDR)

7/13/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Why do investors care about LTV to CAC so much?

Jun 22, 2025

•

11 min read

Why do investors care about LTV to CAC so much?

6/22/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
How Public Companies Define ARR

Jun 15, 2025

•

12 min read

How Public Companies Define ARR

6/15/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
How Upwork Optimizes LTV to CAC

Jun 12, 2025

•

3 min read

How Upwork Optimizes LTV to CAC

A Masterclass in Marketplace Economics

CJ Gustafson
CJ Gustafson
It Ain't Much, But It's Honest Work

Jun 8, 2025

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11 min read

It Ain't Much, But It's Honest Work

6/8/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
How to Build a Net Dollar Retention Bridge

Mar 27, 2025

•

2 min read

How to Build a Net Dollar Retention Bridge

With a template for paid readers

CJ Gustafson
CJ Gustafson
The Wild West of EBITDA Adjustments

Mar 20, 2025

•

3 min read

The Wild West of EBITDA Adjustments

A deep dive into the dark arts of EBITDA adjustments

CJ Gustafson
CJ Gustafson
Revenue per Employee: SaaS vs VC

Feb 9, 2025

•

11 min read

Revenue per Employee: SaaS vs VC

2/9/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
The Top Metrics for Vertical SaaS Companies

Jan 23, 2025

•

7 min read

The Top Metrics for Vertical SaaS Companies

With real examples from successful vSaaS businesses

CJ Gustafson
CJ Gustafson
Is your retention "too good”?

Jan 14, 2025

•

7 min read

Is your retention "too good”?

And finding your cohort floor

CJ Gustafson
CJ Gustafson
What metrics do Marketplace companies report on?

Jan 12, 2025

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9 min read

What metrics do Marketplace companies report on?

01/11/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
A Deep Dive on Average Revenue Per User (ARPU)

Dec 10, 2024

•

8 min read

A Deep Dive on Average Revenue Per User (ARPU)

And where it goes wrong

CJ Gustafson
CJ Gustafson
What Metrics do the Top Security Companies Report On?

Dec 1, 2024

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9 min read

What Metrics do the Top Security Companies Report On?

12/1/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
What's an Active User?

Nov 26, 2024

•

7 min read

What's an Active User?

And why getting it right is important to revenue forecasting

CJ Gustafson
CJ Gustafson
The Definitive Guide to Cost of Goods Sold (COGS) for Software Companies

Nov 7, 2024

•

5 min read

The Definitive Guide to Cost of Goods Sold (COGS) for Software Companies

What belongs in COGS?

CJ Gustafson
CJ Gustafson
The False Fix of Redefining Metrics

Nov 5, 2024

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8 min read

The False Fix of Redefining Metrics

Don't like it? Just change how it's measured.

CJ Gustafson
CJ Gustafson
The Pulse of Your Business: Mastering Net New ARR

Oct 24, 2024

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9 min read

The Pulse of Your Business: Mastering Net New ARR

A Deep Dive into Net New ARR

CJ Gustafson
CJ Gustafson
The CFO's Guide to Capital Efficiency: Metrics that Matter

Oct 17, 2024

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7 min read

The CFO's Guide to Capital Efficiency: Metrics that Matter

A Crash Course on ROIC, EVA, and Residual Cash Earnings

CJ Gustafson
CJ Gustafson
When the Data and the Anecdotes Disagree, the Anecdotes are Usually Right

Oct 15, 2024

•

11 min read

When the Data and the Anecdotes Disagree, the Anecdotes are Usually Right

The importance of trusting anecdotes and hunches before data

CJ Gustafson
CJ Gustafson
Your Complete Guide to RPO

Sep 12, 2024

•

9 min read

Your Complete Guide to RPO

Understanding the Art and the Science of Remaining Performance Obligation

CJ Gustafson
CJ Gustafson
ReCurring vs ReOcurring Revenue: What's the Diff (A Lot)

Sep 10, 2024

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6 min read

ReCurring vs ReOcurring Revenue: What's the Diff (A Lot)

Gauging predictability in your revenue

CJ Gustafson
CJ Gustafson
The Path of Least Resistance: Profitability vs Growth

Sep 8, 2024

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9 min read

The Path of Least Resistance: Profitability vs Growth

9/8/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Understanding Revenue Growth Endurance

Aug 27, 2024

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6 min read

Understanding Revenue Growth Endurance

Benchmarking the decay rate of revenue growth

CJ Gustafson
CJ Gustafson
Commonly Confused Metrics: Bookings vs Billings

Jul 25, 2024

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4 min read

Commonly Confused Metrics: Bookings vs Billings

Our July series on commonly confused metrics

CJ Gustafson
CJ Gustafson
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yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.