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How to talk about ARR for Consumption Based Businesses

Jun 4, 2026

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7 min read

How to talk about ARR for Consumption Based Businesses

Plus, hard pivots to AI, rising CAC, and what to include in Gross Margin, all in this week's CFO Mailbag!

CJ Gustafson
CJ Gustafson
How Fanatics Thinks About LTV to CAC Across Multiple Product Lines

Jun 2, 2026

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7 min read

How Fanatics Thinks About LTV to CAC Across Multiple Product Lines

Getting to a Single View of the Fan

CJ Gustafson
CJ Gustafson
NDR is Slowly Being Euthanized

May 31, 2026

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11 min read

NDR is Slowly Being Euthanized

Benchmarks for Operators 5/31/26

CJ Gustafson
CJ Gustafson
The Great Reshuffling

May 28, 2026

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8 min read

The Great Reshuffling

The State of Finance and Accounting Talent (May)

CJ Gustafson
CJ Gustafson
5 Ways Finance Can Be More Helpful to Sales

May 26, 2026

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9 min read

5 Ways Finance Can Be More Helpful to Sales

“Help is defined in the mind of the recipient.”

CJ Gustafson
CJ Gustafson
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yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.

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