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Eat what you kill
Ways to make $100 million dollars per year in SaaS
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CJ Gustafson
2
Firewalls & Fire Sales: Checking in on the Security Sector
4/21 Metrics for Operators
 • 
CJ Gustafson
1
Identifying Network Effects Specific to Your Business Model
Part 3 of 4 in our month long series on Network Effects
 • 
CJ Gustafson
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Your Complete Guide to Board Meetings (Part 2): Meeting Materials & Templates
 • CJ Gustafson
Your Complete Guide to Board Meetings (Part 1): Participants, Roles, and Responsibilities
 • CJ Gustafson
Your Complete Guide to Board Meetings (Part 3): The Closed Door Session & Mistakes to Avoid
 • CJ Gustafson
Emergency post: WTF is going on at Carta?
 • CJ Gustafson
6
Your Complete Guide to Network Effects: Marketplace Business Models
 • CJ Gustafson
I lost $209,640 of my own money trying to start a business.
 • CJ Gustafson
23
How to calculate CAC Payback Period (the right way)
A deep dive on customer acquisition cost and payback period (with a template)
 • 
CJ Gustafson
5
Mostly Multiples: 4/14 Benchmarks
Valuation and Performance Metrics for Operators
 • 
CJ Gustafson
15 Ways to Solve the "Chicken or the Egg” Problem
Part two of four in our month long series on Network Effects
 • 
CJ Gustafson
Going up market
Lessons from companies who have made the leap from SMB to the Enterprise
 • 
CJ Gustafson
Mostly Multiples: 4/7 Benchmarks
Valuation and Performance Metrics for Operators
 • 
CJ Gustafson
Your Complete Guide to Network Effects: Marketplace Business Models
I studied the economics of 35 marketplaces
 • 
CJ Gustafson
Rubrik IPO: S1 Breakdown
When Backup & Recovery meets Cybersecurity
 • 
CJ Gustafson
2
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A newsletter about Finance and Strategy at Startups. Written by a tech CFO. Read by world class Operators.
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