It's Time for the Q2 Private Company Benchmarks
The best source for private company SaaS metrics
Benchmarking nerds, start your engines.
With half the year behind us, it’s time to check in on private company progress through H1 (or June, for readers who like to play on hard mode by working off a non standard fiscal calendar).
For those of you who missed it, here’s a link to Q1’s results (full PDF download for paying members).
All submissions are fully anonymized. We never share who submitted what.
What We Cover
We span revenue, cost structure, and SaaS metrics. And do our best to filter by ARR band and deal size (ACV) when appropriate.
I. Sales Efficiency
• ARR Growth by Stage
• Retention (by ARR & ACV)
• CAC Payback (by ARR & ACV)
• Sales vs. Marketing Spend Mix
II. Staffing & Talent Strategy
• Headcount Growth by Stage
• Department Mix
• Revenue per Employee
III. Cost Structure & Efficiency
• Gross Margin (by ARR & Company Type)
• Spend as % of Revenue
• Burn Multiple
• Rule of 40 Performance
Got a metric you want to add? Just ask. Seriously. Reply back to this email.
How Submissions Work
While the output is robust, we’ve kept the submission form short—it takes ~4 minutes (seriously, it’s not gonna break your brain). It’s literally 8 questions.
You’ll enter basic inputs.
And we’ll calculate all outputs and any compound metrics (like CAC Payback and Burn Multiple) for you.
Everything is anonymized. No company names. No weird tracking. Just signal.