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The Benchmarks Have Arrived
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Benchmarks

The Benchmarks Have Arrived

The Q1 Mostly Metrics Benchmarking Report dropped.

CJ Gustafson's avatar
CJ Gustafson
Apr 24, 2025
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The Q1 Mostly Metrics Benchmarking Report is live.

And it goes deep—with breakouts by ARR size, ACV band, and business model, so you can benchmark against companies that actually look like yours.

Here’s what’s inside the drop:


I. Sales Efficiency (Private Operators)
• ARR Growth by Stage
• Retention (by ARR & ACV)
• CAC Payback (by ARR & ACV)
• Sales vs. Marketing Spend Mix

II. Staffing & Talent Strategy
• Headcount Growth by Stage
• Department Mix
• Revenue per Employee

III. Cost Structure & Efficiency
• Gross Margin (by ARR & Company Type)
• Spend as % of Revenue
• Burn Multiple
• Rule of 40 Performance


All anonymized. All calculated. All operator-first.

📅 This will drop every three months—a recurring pulse check on what great looks like across private companies, with context from the public benchmarks.

Huge thanks to everyone who contributed data. Without your inputs, there’s no insight. I’m excited for you to dig in below.

“Writing a book is like driving a car at night—you can only see as far as the headlights, but you can make the whole journey that way.” – Anne Lamott

Building a company is the same. And this report is your headlight upgrade.

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