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I lost $209,640 of my own money trying to start a business.
Writing about failure sucks. But here's the real story.
CJ Gustafson
Jan 31
61
20
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I lost $209,640 of my own money trying to start a business.
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M&A Strategies
How to evaluate your acquisition landscape
CJ Gustafson
Jan 3
33
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M&A Strategies
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How much dilution is "normal"?
When are you getting overly diluted?
CJ Gustafson
Jan 17
26
10
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How much dilution is "normal"?
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The 2022 SaaS Fundraising Napkin
Insights on last year's Seed through IPO rounds, all on one page
CJ Gustafson
Dec 20, 2022
28
2
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The 2022 SaaS Fundraising Napkin
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How CFOs think about software spend
For the love of God, please stop it with the Miro licenses
CJ Gustafson
Jan 24
46
8
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How CFOs think about software spend
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Going Vertical - Scaling the Vertical SaaS Mountain
And your first angel investing opportunity of 2023
CJ Gustafson
Jan 26
18
2
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Going Vertical - Scaling the Vertical SaaS Mountain
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Blurred Lines: Marketplaces vs Platforms vs Aggregators
How we talk about Middlemen
CJ Gustafson
Feb 9
16
3
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Blurred Lines: Marketplaces vs Platforms vs Aggregators
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SVB and the Looming Bank Run Contagion
Assessing the hurricane's aftermath, and realizing "it's just business"
CJ Gustafson
Mar 12
17
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SVB and the Looming Bank Run Contagion
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FP&A F'Ups
A list of boobytraps for first time FP&A leaders
CJ Gustafson
Feb 28
10
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FP&A F'Ups
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Steal This Pitch Deck Formula
The art of company story telling
CJ Gustafson
Mar 21
17
2
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Steal This Pitch Deck Formula
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A CFOs SVB Post Mortem
Assessing the hurricane's damage, and what we learned
CJ Gustafson
Mar 14
15
2
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A CFOs SVB Post Mortem
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Winner take most(ly)
Being #1 in your market is a bigger deal than you think
CJ Gustafson
Jan 19
14
1
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Winner take most(ly)
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