Making Media

Reflections on writing newsletters, podcasting, and entrepreneurship

Feb 5, 2026

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4 min read

I Built the Tool I Wish I Had as a CFO

You Can Now Benchmark your Tech Stack (Today)

CJ Gustafson

Dec 28, 2025

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16 min read

Here I go again, on my own

Year 1 of being the boss of Me

CJ Gustafson

Sep 30, 2025

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9 min read

It was the Summer of '25

A Q3 pulse check with Mostly Metrics readers

CJ Gustafson

Jun 24, 2025

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15 min read

Preparing for Google Zero

How will we find customers when moats for distribution vanish?

CJ Gustafson

May 6, 2025

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9 min read

Niches are Larger than You'd Think

“You speak to the core loud enough so everybody else can hear.”

CJ Gustafson

Apr 8, 2025

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8 min read

Announcing “Looking for Leverage”: A Newsletter for PE-Backed Leaders

Guest post: Where can we get gains from AI internally?

CJ Gustafson

Apr 1, 2025

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8 min read

I Hate How Great IRL Is

I guess I should go

CJ Gustafson

Mar 6, 2025

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1 min read

I’m going all in

Starting today, I work for myself. (And all 61,000 of you.)

CJ Gustafson

Dec 31, 2024

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5 min read

What a year, you guys

A lotta nerds out there, huh

CJ Gustafson

Aug 13, 2024

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5 min read

My Road to 50,000 subscribers

My fingers hurt

CJ Gustafson

Mar 28, 2024

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3 min read

Celebrating 50 Episodes

Mostly Media

CJ Gustafson

Dec 26, 2023

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8 min read

Mostly Making Moves in 2024

What's in store for Mostly metrics in the new year

CJ Gustafson

Aug 28, 2023

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5 min read

Big Ass Announcement

It's time to "Run the Numbers"

CJ Gustafson

May 16, 2023

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7 min read

"Amp it Up" - Big Announcement

And looking at the difference between customer Renewal vs Retention

CJ Gustafson

I lost $209,640 of my own money trying to start a business.

Jan 31, 2023

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7 min read

I lost $209,640 of my own money trying to start a business.

Writing about failure sucks. But here's the real story.

CJ Gustafson

Jan 11, 2023

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4 min read

Something new is happening....

Mostly more

CJ Gustafson

Special Announcement: Launching the "Mostly talent" collective

Nov 10, 2022

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3 min read

Special Announcement: Launching the "Mostly talent" collective

Connecting finance, strategy, and ops pros with jobs at top startups

CJ Gustafson

May 3, 2022

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8 min read

Does your company name really matter?

And how to find a good domain name

CJ Gustafson

Making Media

I Built the Tool I Wish I Had as a CFO

Here I go again, on my own

It was the Summer of '25

Preparing for Google Zero

Niches are Larger than You'd Think

Announcing “Looking for Leverage”: A Newsletter for PE-Backed Leaders

I Hate How Great IRL Is

I’m going all in

What a year, you guys

My Road to 50,000 subscribers

Celebrating 50 Episodes

Mostly Making Moves in 2024

Big Ass Announcement

"Amp it Up" - Big Announcement

I lost $209,640 of my own money trying to start a business.

Something new is happening....

Special Announcement: Launching the "Mostly talent" collective

Does your company name really matter?

yo, btw…