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I’m going all in

I’m going all in

Starting today, I work for myself. (And all 61,000 of you.)

CJ Gustafson's avatar
CJ Gustafson
Mar 06, 2025
∙ Paid
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I’m going all in
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This is now my full time job.

I’ve written 348 emails since I first started Mostly metrics, all with the goal, subconscious or not, of finally sending this one.

Fast and Furious

That’s right, I’m going all in on creating content for you. Each day I will write and podcast my heart out, with the goal of making you better at your job, so you can earn more money, with some entertainment along the way.

Is this crazy for a father of two young girls with a prohibitively high mortgage rate and a loving wife addicted to Amazon Prime? Not with the support of readers like you.

I’ve dreamt of becoming the

Lenny Rachitsky
of Finance, the Bill Simmons of CFOs, the Scott Galloway of CAC Payback for years.

I’m not there yet - but I believe I can do it. And sometimes you have to burn the ships to achieve that vision.

Burn the Ships

So I’ll leave you with this - if you’ve ever had the desire to go all in on something, to bet on yourself, to follow a crazy dream, come along for the ride and live vicariously through me. I’d appreciate your patronage, new or continued, as I take this leap of faith.

The $15 a month (or $150 a year) is not just paying for finance and tech content - it’s a vote for the little guy (and dog) who says screw it, let’s give it a try.

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