Hello 👋 I’m CJ Gustafson. I’m a tech cfo.

Thanks for joining Mostly Metrics, the top newsletter for CFOs. My goal is to make finance leaders at startups and tech companies better at their jobs.

For more than 30,000 hours I’ve helped scale VC and PE backed companies. I’ve worked in every position within the finance department, including FP&A, Treasury, IR, and CFO. I’ve even taken out the garbage and watered the plants in the office.

The topics I frequently write about include SaaS metrics (explained clearly), annual planning, business model monetization, fundraising, and selling your company (because let’s face it, if you’ve taken on funding, your technically always for sale).

By giving me your yahoo or hotmail, you’ve joined +75,000 finance brainiacs who enjoy reading about net dollar retention and CAC payback periods on weekends. You’ve found your tribe!

Here’s a collection of my dog Walter’s favorite pieces (he’s my dog). Bangerz only.

• Your Complete Guide to ARR

• How top tech companies define ARR

• If you want to trick investors, tell them about your CARR

• How top tech companies measure Net Dollar Retention Rate

• How to Calculate Net Dollar Retention Rate (the right way)

• How to calculate CAC Payback Period (the right way)

• Is LTV to CAC the Nickelback of SaaS Metrics?

• Building Sales Capacity

• How Snowflake Forecasts Consumption Based Revenue

• Designing Comp Plans

• Building finance teams

• Board Meeting Materials & Templates

• Board Participants, Roles, and Responsibilities

• Marketplace metrics

• The top metrics for vertical SaaS companies

• How much dilution is "normal"?

• SAFEs and Pre vs Post Money Valuations

-CJ