Something new is happening....

Mostly more

CJ Pre “Mostly metrics” (left), Post “Mostly metrics” (right)

If you have enjoyed these newsletters and they have been helpful to you, then now is the time, if you can afford it, to support me and the work I do.

As many of you know, I work days as a tech startup CFO - a career I’m extremely passionate about - and write nights and weekends - a hobby that gets me jacked up to go back to work again on Monday. It’s a virtuous circle.

I’ve written 109,375 words about metrics over the past two years (for context, Harry Potter and the Sorcerer’s Stones is 76,944 words). And my biggest revelation thus far: there’s a unique herd of people who, like me, are operating somewhere at the murky intersection of the funding (VCs) and the funded (Startup Operators). It’s an opaque space where the action goes down.

Yung Joc, (maybe) a Mostly metrics reader

And the best way to understand the space is by dissecting business metrics and monetization models. It’s the shared language between those at the table, often brokered by FP&A analysts, Strategy and Operations managers, and Heads of Growth. You’s my peoples. We are the ones who make the trains run on time.

And speaking of that table, this newsletter has got me around tables (well, mostly dive bars) and opened up lines of communication with people much smarter than myself. It’s cool that startup founders raising a Seed round care what I think.

So I’ll cut to the chase - here’s why I’m turning on paid subscriptions:

• I believe writers should be compensated for their work.

• I want to invest in startups who read “Mostly metrics”

• I want to donate the first $1,000 of new sales each month to a great cause (recommended by readers). The first month will go to Sandy Hook Promise.

So no, I won’t be buying a motorcycle or drum set, both of which my wife put the kibosh on.

And if you opt into paid, here’s what you’ll get:

• More content - Two to four additional posts per month. These will go deeper than the topics we touch upon for free readers. I’m talking DCF equity beta benchmarking deep. You’ll also be able to download excel models and tear sheets like this.

• Startup equity benchmarking - Unsure of how much equity to ask for at your new gig? We’ll send you seven questions to answer about the role, and then run it through our custom equity calculator. We have a lot of data. And then we’ll send back a personalized report so you’re prepared for the negotiation. It will look like this.

• Startup investment opportunities - You’ll receive an invite to “Mostly multiples”, our new angel syndicate, so you can invest alongside myself and other “Mostly metrics” readers. We already have a special vertical SaaS company lined up for our first investment.

But don’t worry, if you don’t want to break the bank, I’m still here for you my dogs.

• You’ll still get the same weekly “Mostly metrics” post you’re used to

• You’ll still get my undying appreciation for being a part of this journey

• You can still troll me on multiple social media platforms, free of charge

At the end of the day, I think that business should be fun. This is my next step at cranking up the fun meter, and establishing a place where all the best stuff will live.

And don’t be a silly goose - expense this shit at work. We’re legit AF now and will give you a receipt.