Mostly metrics

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THE BENCHMARKS ARE BACK

The Q2 Mostly Metrics Benchmarking Report is live.

And it goes deep, with breakouts by ARR size, ACV band, and business model, so you can benchmark against companies that actually look like yours.

Here’s what’s inside the drop:

I. Sales Efficiency (Private Operators)
• ARR Growth by Stage
• Retention (by ARR & ACV)
• CAC Payback (by ARR & ACV)
• Sales vs. Marketing Spend Mix

II. Staffing & Talent Strategy
• Headcount Growth by Stage
• Department Mix
• Revenue per Employee

III. Cost Structure & Efficiency
• Gross Margin (by ARR & Company Type)
• Spend as % of Revenue
• Burn Multiple
• Rule of 40 Performance

All anonymized. All calculated. All operator-first.

📅 This drops every three months—a recurring pulse check on what great looks like across private companies, with context from the public benchmarks.

Huge thanks to everyone who contributed data. Without your inputs, there’s no insight. I’m excited for you to dig in below.

Wishing you low burn multiples,

CJ

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Derek S1 year ago

Thanks for the info CJ and love the podcast.

Where does CS and SDR's get grouped in these metrics? Those can lead to pretty big cost swings, and I've seen them show up both show up in sales (or portion thereof) and SDRs can sometimes be split between Marketing and Sales.

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CJ GustafsonAuthor1 year ago

Great call out, Derek. I’ve tried to instruct people to put SDRs in sales and CS in support (cogs) unless they have hard quotas