And it goes deep, with breakouts by ARR size, ACV band, and business model, so you can benchmark against companies that actually look like yours.

Here’s what’s inside the drop:

I. Sales Efficiency (Private Operators)
• ARR Growth by Stage
• Retention (by ARR & ACV)
• CAC Payback (by ARR & ACV)
• Sales vs. Marketing Spend Mix

II. Staffing & Talent Strategy
• Headcount Growth by Stage
• Department Mix
• Revenue per Employee

III. Cost Structure & Efficiency
• Gross Margin (by ARR & Company Type)
• Spend as % of Revenue
• Burn Multiple
• Rule of 40 Performance

All anonymized. All calculated. All operator-first.

📅 This drops every three months—a recurring pulse check on what great looks like across private companies, with context from the public benchmarks.

Huge thanks to everyone who contributed data. Without your inputs, there’s no insight. I’m excited for you to dig in below.