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How Much Equity Can You Give to Employees Before It’s a Problem?

Dec 14, 2025

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14 min read

How Much Equity Can You Give to Employees Before It’s a Problem?

Benchmarks for Operators (12/14/25)

CJ Gustafson
CJ Gustafson
Templates: Presenting Your Annual Budget for Board for Approval

Dec 11, 2025

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2 min read

Templates: Presenting Your Annual Budget for Board for Approval

Use these slides to show your work

CJ Gustafson
CJ Gustafson
Don't Trade Luka, and Don't Turn Off Your Marketing Spend

Dec 9, 2025

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7 min read

Don't Trade Luka, and Don't Turn Off Your Marketing Spend

Program spend is easy to cut, but not the way to build a durable flywheel

CJ Gustafson
CJ Gustafson
The "Right Way" to Calculate Rule of 40

Dec 7, 2025

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16 min read

The "Right Way" to Calculate Rule of 40

Benchmarks for Operators (12/7/25)

CJ Gustafson
CJ Gustafson
Exclusive Takeaways from our Q3 Private Company Benchmark Report

Dec 4, 2025

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2 min read

Exclusive Takeaways from our Q3 Private Company Benchmark Report

Download our Q3 Performance Benchmarks

CJ Gustafson
CJ Gustafson
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yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.