Equity & Ownership

Employee equity, dilution, and cap tables.

Putting the Stock Based Comp Debate into Context for Private Companies

Apr 26, 2026

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9 min read

Putting the Stock Based Comp Debate into Context for Private Companies

Benchmarks for Operators 4/26/26

CJ Gustafson

Apr 19, 2026

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23 min read

The History of the Secondary Market

Benchmarks for Operators 4/19/26

CJ Gustafson

How Much Equity Can You Give to Employees Before It’s a Problem?

Dec 14, 2025

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14 min read

How Much Equity Can You Give to Employees Before It’s a Problem?

Benchmarks for Operators (12/14/25)

CJ Gustafson

Oh, the Irony: SAFEs are Blowing Up Cap Tables

Sep 7, 2025

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16 min read

Oh, the Irony: SAFEs are Blowing Up Cap Tables

Benchmarks for Operators: September 7, 2025

CJ Gustafson

What We Can Learn from a Whale Ship's Cap Table

Aug 12, 2025

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12 min read

What We Can Learn from a Whale Ship's Cap Table

There have been reports of cannibalism

CJ Gustafson

The Talent Wars: Stock Based Comp Armageddon

Jul 20, 2025

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12 min read

The Talent Wars: Stock Based Comp Armageddon

7/20/25 Benchmarks for Operators

CJ Gustafson

All Stock Deals: Your Company, As Currency

Jun 1, 2025

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10 min read

All Stock Deals: Your Company, As Currency

6/1/25 Benchmarks for Operators

CJ Gustafson

May 4, 2025

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13 min read

Employee Secondaries

5/4/25 Benchmarks for Operators

CJ Gustafson

Apr 27, 2025

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16 min read

KYVC: Know Your VC

4/27/25 Benchmarks for Operators

CJ Gustafson

Joining a Startup Valued at 60x Revenue: Smart Move or Sucker’s Bet?

Mar 30, 2025

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11 min read

Joining a Startup Valued at 60x Revenue: Smart Move or Sucker’s Bet?

3/30/25 Benchmarks for Operators

CJ Gustafson

How to communicate equity value to employees

Dec 26, 2024

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3 min read

How to communicate equity value to employees

How CFOs Can Turn Equity into a Recruiting Superpower

CJ Gustafson

The Mythical Creature of SaaS: Stock-Based Compensation

Dec 15, 2024

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11 min read

The Mythical Creature of SaaS: Stock-Based Compensation

12/15/24 Benchmarks for Operators

CJ Gustafson

What level of dilution should you expect in funding rounds?

Aug 29, 2024

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5 min read

What level of dilution should you expect in funding rounds?

When are you getting overly diluted?

CJ Gustafson

May 16, 2024

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8 min read

Getting rich from secondary sales

Part 3 of 3 in our month long series on Employee Equity

CJ Gustafson

Emergency post: WTF is going on at Carta?

Jan 7, 2024

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12 min read

Emergency post: WTF is going on at Carta?

Does this impact tech workers? And what are secondary transactions?

CJ Gustafson

Oct 5, 2023

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4 min read

Stock Based Comp, for Dummies

Is stock based comp a real expense?

CJ Gustafson

Jan 17, 2023

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9 min read

How much dilution is "normal"?

When are you getting overly diluted?

CJ Gustafson

Mar 14, 2022

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6 min read

How does dilution work?

Cap tables and pie.

CJ Gustafson

Equity & Ownership

Putting the Stock Based Comp Debate into Context for Private Companies

The History of the Secondary Market

How Much Equity Can You Give to Employees Before It’s a Problem?

Oh, the Irony: SAFEs are Blowing Up Cap Tables

What We Can Learn from a Whale Ship's Cap Table

The Talent Wars: Stock Based Comp Armageddon

All Stock Deals: Your Company, As Currency

Employee Secondaries

KYVC: Know Your VC

Joining a Startup Valued at 60x Revenue: Smart Move or Sucker’s Bet?

How to communicate equity value to employees

The Mythical Creature of SaaS: Stock-Based Compensation

What level of dilution should you expect in funding rounds?

Getting rich from secondary sales

Emergency post: WTF is going on at Carta?

Stock Based Comp, for Dummies

How much dilution is "normal"?

How does dilution work?

yo, btw…