Give to get (a dope hat)!
For the next 25 readers who submit their results… I’d like to send you a ‘Mostly Metrics’ or ‘Run the Numbers’ Ciele branded running hat 🧢
Just reply back to this email with a screen shot of the survey’s “completed” screen and I’ll put one in the mail for you (well, my lovely wife will, because I’m not too good at packaging up stuff and I hate waiting in line at the post office).
It’s Time for the Q1 Private Company Benchmarks
The best source for private company SaaS metrics
What better way to check your progress than some benchmarking?
For those of you who missed it, here’s a link to Q4’s results (full PDF download for paying members).
What we cover
In each report, we span revenue, cost structure, and SaaS metrics. And do our best to filter by ARR band and deal size (ACV) when appropriate.
I. Sales Efficiency
ARR Growth by Stage
Retention (by ARR & ACV)
CAC Payback (by ARR & ACV)
Sales vs. Marketing Spend Mix
II. Staffing & Talent Strategy•
Headcount Growth by Stage
Department Mix
Revenue per Employee
III. Cost Structure & Efficiency
Gross Margin (by ARR & Company Type)
Spend as % of Revenue
Burn Multiple
Rule of 40
Got a metric you want to add? Just ask. Seriously. Reply back to this email.
How Submissions Work
While the output is robust, we’ve kept the submission form short—it takes ~4 minutes (seriously, it’s not gonna break your brain).
It’s literally 8 questions.
You’ll enter basic inputs.
And we’ll calculate all outputs and any compound metrics (like CAC Payback and Burn Multiple) for you.
Everything is anonymized. No company names. No sketchy tracking. Just benchmarks.
