👋 Hi, it’s CJ Gustafson and welcome to Mostly Metrics, my weekly newsletter where I unpack how the world’s best CFOs and business experts use metrics to make better decisions.
As a child I collected baseball cards. As an adult, I now collect benchmarking reports.
Do yourself a favor and bookmark this list in your Chrome browser (or Microsoft Edge browser, if you’re a complete psychopath) for ease of reference. It will be especially helpful during annual planning season when you’ll need to sanity check:
Revenue Growth
Productivity
Profitability
Operational Benchmarks:
KBCM Private Company SaaS Survey by Keybanc (2024 results)
KBCM Private Company SaaS Survey by Keybanc (2023 results)
KBCM Private Company SaaS Survey by Keybanc (2022 results)
KBCM Private Company SaaS Survey by Keybanc (2021 results)
KBCM Private Company SaaS Survey by Keybanc (COVID) (2020 results)
KBCM Private Company SaaS Survey by Keybanc (2019 results)
KBCM Private Company SaaS Survey by Keybanc (2018 results)
KBCM Private Company SaaS Survey by Keybanc (2017 results)
Pacific Crest Private SaaS Company Survey by Pacific Crest (2016 results)
Pacific Crest Private SaaS Company Survey by Pacific Crest (2015 results)
Pacific Crest Private SaaS Company Survey by Pacific Crest (2014 results)
The Cloud 100 Benchmarks by Bessemer (2022 results)
Scaling to $100M by Bessemer (As of September of 2021)
The BVP Nasdaq Emerging Cloud Index by Bessemer (As of 2023)
SaaS Benchmarks Report by HighAlpha (2024 results)
SaaS Benchmarks Report by OpenView and Paddle (2023 results)
SaaS Benchmarks Report by OpenView (2022 results)
Financial and Operating Benchmarks Report by OpenView (2021 results)
Expansion SaaS Benchmarks by OpenView (2020 results)
Expansion SaaS Benchmarks by OpenView (2019 results)
Maxio Institute: The Growth State of B2B SaaS Businesses (as of June 2024)
Maxio Institute: The Growth State of B2B SaaS Businesses (as of Jan 2024)
Topline Growth & Operational Efficiency by ICONIQ (As of September of 2022)
Procurement Benchmarks:
The SaaS Trends Report by Vendr (As of Q2 of 2024)
The SaaS Trends Report by Vendr (As of Q1 of 2023)
Talent and Compensation Benchmarks:
The Definitive Guide to Sales Compensation by ICONIQ (As of May 2023)
Revenue per Employee Benchmarking by SaaS Capital (As of November 2021)
As a reminder, I circulate valuation and efficiency metrics by sector every Sunday.
I put it all into terms that operators can easily understand. It will help you build and track the comp set relevant to your specific business.
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