It’s Time for the Q4 Private Company Benchmarks
The best source for private company SaaS metrics
For those of you who missed it, here’s a link to Q3’s results (full PDF download for paying members).
What we cover
In each report, we span revenue, cost structure, and SaaS metrics. And do our best to filter by ARR band and deal size (ACV) when appropriate.
I. Sales Efficiency
ARR Growth by Stage
Retention (by ARR & ACV)
CAC Payback (by ARR & ACV)
Sales vs. Marketing Spend Mix
II. Staffing & Talent Strategy•
Headcount Growth by Stage
Department Mix
Revenue per Employee
III. Cost Structure & Efficiency
Gross Margin (by ARR & Company Type)
Spend as % of Revenue
Burn Multiple
Rule of 40
Got a metric you want to add? Just ask. Seriously. Reply back to this email.
How Submissions Work
While the output is robust, we’ve kept the submission form short—it takes ~4 minutes (seriously, it’s not gonna break your brain).
It’s literally 8 questions.
You’ll enter basic inputs.
And we’ll calculate all outputs and any compound metrics (like CAC Payback and Burn Multiple) for you.
Everything is anonymized. No company names. No sketchy tracking. Just signal.
For the first 25 readers who submit… I’d like to send you a ‘Mostly Metrics’ Ciele branded running hat 🧢
Just reply back to this email with a screen shot of the survey’s “completed” screen and I’ll put one in the mail for you.
It will prob fit your head better
Wishing you a forecast you can beat, and raise,
CJ
