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CAC Payback Period is one of the most referenced, yet miscalculated, metrics in the tech world. Today we’ll cover the following:
I. The Art - What it is
II. The Science - Two preferred ways to calculate it
III. The Components - The data inputs
IV. A template for you to use in your own calcs
V. What does “good” look like? - Benchmarking real companies
VI. Can CAC Payback be too low? - With advice from Alex Clayton of Meritech
VII. Anything else to watch out for? - Red flags to beware of
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