Vertical SaaS is everywhere - you just don’t realize it.
You go to your favorite restaurant and it’s time to foot the bill - the waitress brings over a tablet and you complete your payment with Toast.
You try out the new yoga studio up the street that everyone’s been talking about, and book the session using MindBody.
The toilet on your second floor won’t stop running and it’s keeping you up at night, so you call your local plumber, who manages your appointment through ServiceTitan.
These are all examples of Vertical Software - companies that maniacally focus on one industry’s problems, layering on products to serve the entire customer lifecycle.
It may sound trite, but software is eating the world. To be more specific, it’s consuming the world from multiple angles.
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