👋 Hi, it’s CJ Gustafson and welcome to Mostly Metrics, my weekly newsletter where I unpack how the world’s best CFOs and business experts use metrics to make better decisions.
I’ve done many financial statement breakdowns in my career. I’ve gone DEEP into the 10K’s and S-1’s from some of the top tech companies. But perhaps it was all in preparation for the most fascinating analysis of my career—a private company out of the UK called OnlyFans.
Below is a deep dive into the financials and business model of a social media behemoth. And not to bury the lead here - but sex sells - to the tune of over $1 billion dollars in revenue per year.
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