Business through
the eyes of the CFO.

Content about financial metrics, monetization models, and building durable companies. All in plain English.

CJ Gustafson
I’m not AI.
I’m CJ.
(also 2 letters)
And I’m a
recovering
tech CFO.
Loved by CFOs at...
Rivian
Notion
Intuit
Robinhood
Vercel
MLB
CoreWeave
Strava

Pick your poison.

A newsletter, a podcast, and another newsletter for the private equity backed sickos.

The flagship newsletter that got me fired from my FP&A job and hired as a CFO.

Read Mostly Metrics →
somehow this
became a real
business

You either die a newsletter, or live long enough to become a podcast.

Listen to Run the Numbers →
these CFOs are
wicked smahhht

Because private equity CFOs deserve great content too.

Read Looking for Leverage →
Give your local PE
CFO a hug.
Mostly Talent

Turns out talking to finance people all day is also a decent recruiting strategy.

We help companies hire great FP&A and strategic finance folks from our reader base.

Hire Talent →

Latest from Mostly Metrics

Run the Numbers

Interviews with CFOs that are actually interesting.

I can’t believe these people agree to speak with me.
— CJ

Latest Episodes

IRL

Events & Dinners

Coming to a town near you!
Oct 5

London

Dinner + Happy Hour

Nov 4

Austin

CFO Dinner

Dec 9

San Francisco

CFO Dinner

Dec 10

San Francisco

Happy Hour

See all events →
CJ working from home while feeding his baby

Mostly Metrics is my baby.

Well, one of them. This is what a media mogul looks like.

The companies that make this possible

These guys pay the daycare bills. Luckily, they also make really good products that we’re happy to put our name behind.

They make this all free
Tabs
NetSuite
Abacum
Brex
EY
Taxwire

PARTNER WITH MOSTLY METRICS

Reach the CFOs making buying decisions for their entire companies.

We work with a small handful of long-term partners across newsletters, podcasts, reports, and events.

Let’s talk →