Why every SaaS team starts with AI credits (and why they move on)

When I helped price our first AI feature, we defaulted to credits. They’re fast to launch, simple to explain internally, and easy on finance. But it didn’t take long to see the cracks. Customers were confused, and margins were tight. We realized credits were a bridge, not a strategy. Metronome’s article, The Rise of AI Credits, breaks down why cost-plus credit models work—until they don’t. It’s the most practical explanation I’ve read for how SaaS companies can use credits to start fast, then evolve toward true value-based pricing.

If you’re figuring out how to price and package AI features sustainably, this is the playbook to start with.

GEe wiz you guys. Well that almost killed me.

I’ve emerged from the wilderness with a 59 page report, a herniated disc, and a better understanding of AI's impact on finance.

Alas, I’m proud to present to you our most comprehensive report yet. What follows is a deep dive into the state of finance software, in the age of AI.

Every vendor now brags to be "AI-powered."

Every renewal conversation includes “…and here's our new AI module" (with a 30% price hike).

Your inbox has 47 companies claiming they'll "revolutionize finance operations.“

My inbox rn: “Agentic, AI-Native solution that will revolutionize the world of Finance”

So how do you know what you're actually buying?

The goal of this report is two-fold:

  1. Identify where vendors sit on a spectrum from Rule Based (classic automation) to AI-Enabled (Machine Learning pattern recognition, augmenting existing workflows)

  2. Identify new players in each category who emerged post the ChatGPT moment (~Nov. 2022).

It’s time to slice through the agent-washing.

My observation is that most tools calling themselves “agentic" are just thinly AI-Enabled. And that's totally fine… if it matches what you need.

Me at Thanksgiving this year

So together, we’re going to do some soul searching:

  • Is your data clean enough to trust?

  • Can your process afford to be wrong?

  • Do you actually need "agentic"?

  • Do you just need better automation?

This new report breaks down:

  • How “agentic” systems differ from rule-based automation and basic AI-enablement

  • Why the “messy middle” (collections, close, procurement) is where agents actually shine

  • What a sub-1% error rate really means when money’s involved

  • Market maps for every finance category — ERP → FP&A → Billing → RevRec → Procurement

  • Predictions for Finance in 2030 (continuous close, self-healing ledgers, 10-person accounting teams)

Here’s a sneak peak at the new entrants:

And here’s a glimpse of two sectors experiencing rapid change…

Invoicing & Billing

FP&A Software

Shoutout to the fine folks at Tabs, Numeric, Oracle NetSuite, RightRev, and Tropic for making this possible.

OK, I gotta go take a tiger snooze and maybe think about hiring some AI to write this damn thing next year.

Run the Numbers Podcast

Tune in on: Apple | Spotify | YouTube

What separates a ‘good’ vp of sales from a ‘great’ vp of sales?

Is building a business tied to your personal identity a moat, or a weakness?

And is it ever worth it to work for a crappy company if they give you lots of money and a great title?

I discuss all this, as well as some tips for negotiating better comp at startups, with Sam Jacobs of Pavilion, the top community for GTM leaders.

Mostly Growth Podcast

Tune in on: Apple | Spotify | YouTube

We play a fun game called “startup founder, or popstar.” Hint: I do better than Kyle and Ben thought.

But also, who’s Sabrina Carpenter?

We also discuss the merits to being a “platform company”, Snowflake’s CRO’s forward guidance business blunder, and I learned what the term “embargo” actually means (woops).

Looking for Leverage Newsletter

What the Rise of Direct Lending Means for PE-Backed Operators

You’ve probably seen the headlines:

“Private Credit AUM Approaches $1.5 Trillion”

“Blackstone Raises Record Direct Lending Fund”

“Banks Are Out… Private Lenders Are In”

From the surface, it sounds like good news for anyone running a PE-backed business: more lenders, more capital, more optionality.

But if you’re an operator, especially a CFO, the rise of private credit isn’t a blank check. It’s a structural shift in who’s holding the risk, how deals get papered, and what they expect from you once the money lands.

Let’s break down what’s actually changed, and what it means if you’re operating under one of these capital structures.

Quote I’ve Been Pondering

“If you can actually count your money, you are not really a rich man.”

Oil Billionaire John Paul Getty

Hoping you read my damn report,

CJ

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