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Pricing & Packaging

Software pricing and packaging


Signs You Should Move from SaaS to Usage Based Pricing

Aug 18, 2026

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7 min read

Signs You Should Move from SaaS to Usage Based Pricing

And why changing to usage based pricing is a one way door

CJ Gustafson
CJ Gustafson
What a Disney Vacation Taught me About Pricing and Packaging

Apr 28, 2026

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8 min read

What a Disney Vacation Taught me About Pricing and Packaging

From Lightning Lanes to Magic Bands to Resident Pricing

CJ Gustafson
CJ Gustafson
How Intercom Reaccelerated Growth with Outcome-Based Pricing

Mar 3, 2026

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21 min read

How Intercom Reaccelerated Growth with Outcome-Based Pricing

Inside Intercom's bet on outcome-based pricing, and the P&L math behind it

CJ Gustafson
CJ Gustafson
Your Guide to Negotiating Multi Year Deals

Dec 16, 2025

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18 min read

Your Guide to Negotiating Multi Year Deals

New benchmarks: What’s the tradeoff between term and price? And does volume still win?

CJ Gustafson
CJ Gustafson
If you save a customer $500K, how much should you keep?

Nov 18, 2025

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13 min read

If you save a customer $500K, how much should you keep?

A Framework for Value Capture

CJ Gustafson
CJ Gustafson
Usage Based Models: Why They Suck as a Customer

Sep 9, 2025

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10 min read

Usage Based Models: Why They Suck as a Customer

A real story of unused credits, hostile renewals, and why NRR should come with an asterisk.

CJ Gustafson
CJ Gustafson
The Evolution of Software Pricing

Jul 22, 2025

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18 min read

The Evolution of Software Pricing

A historical walk through six eras of pricing innovation

CJ Gustafson
CJ Gustafson
The Age of Outcome Based Pricing

Nov 19, 2024

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8 min read

The Age of Outcome Based Pricing

What have ya done for me lately?

CJ Gustafson
CJ Gustafson
Avoid These Pricing Mistakes

Jul 16, 2024

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7 min read

Avoid These Pricing Mistakes

And how to fix them

CJ Gustafson
CJ Gustafson
A Primer: Subscription vs Usage Based Pricing Models

Sep 19, 2023

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11 min read

A Primer: Subscription vs Usage Based Pricing Models

Unpacking the pros and cons of each model. And why Usage Based is best, if you're already the best

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.