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Mailbag

CFOs answering reader questions

How to talk about ARR for Consumption Based Businesses

Jun 4, 2026

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7 min read

How to talk about ARR for Consumption Based Businesses

Plus, hard pivots to AI, rising CAC, and what to include in Gross Margin, all in this week's CFO Mailbag!

CJ Gustafson
CJ Gustafson
When should you switch from cash to accrual accounting?

Apr 30, 2026

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17 min read

When should you switch from cash to accrual accounting?

Plus, ERP implementation disasters, and running your first annual planning process... all in this week's CFO mailbag!

CJ Gustafson
CJ Gustafson
Do CFO / COO / CIO Become 1 Role?

Feb 19, 2026

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15 min read

Do CFO / COO / CIO Become 1 Role?

Plus, accelerating month end close using AI, defining 'expansion revenue' and choosing who presents at the board meeting, all in this week's CFO Mailbag!

CJ Gustafson
CJ Gustafson
Guidelines for Running Employee Secondaries

Jan 8, 2026

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14 min read

Guidelines for Running Employee Secondaries

Plus, tying exec bonus plans to profitability, and SPIFF structures that work... all in this week's CFO mailbag!

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.

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