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Run the Numbers Podcast
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What a Soviet Era Pole Vaulter Can Teach Us About “Beating and Raising”

Oct 5, 2025

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13 min read

What a Soviet Era Pole Vaulter Can Teach Us About “Beating and Raising”

Benchmarks for Operators (10/5/25)

CJ Gustafson
CJ Gustafson
On Taking Feedback from Investors

Apr 29, 2025

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9 min read

On Taking Feedback from Investors

Trading defensiveness for curiosity

CJ Gustafson
CJ Gustafson
The Risk (and Reward) of Standing Out: Why Your Story Shouldn't Fit a Mold

Feb 2, 2025

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10 min read

The Risk (and Reward) of Standing Out: Why Your Story Shouldn't Fit a Mold

2/2/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
How to Budget Your External Facing Time

Dec 17, 2024

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7 min read

How to Budget Your External Facing Time

Dealing with inbound requests from investors and bankers

CJ Gustafson
CJ Gustafson
Navigating Business Model Transitions in the Public Eye

Dec 8, 2024

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10 min read

Navigating Business Model Transitions in the Public Eye

12/8/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
What Metrics do the Top Security Companies Report On?

Dec 1, 2024

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9 min read

What Metrics do the Top Security Companies Report On?

12/1/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
The False Fix of Redefining Metrics

Nov 5, 2024

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8 min read

The False Fix of Redefining Metrics

Don't like it? Just change how it's measured.

CJ Gustafson
CJ Gustafson
How to write a great investor update
LockSimple

Nov 16, 2023

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12 min read

How to write a great investor update

Crafting your quarterly note to stakeholders

CJ Gustafson
CJ Gustafson
Cracking the Code
LockSimple

Jun 1, 2023

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9 min read

Cracking the Code

Decoding the Real Questions VCs Ask During Fundraising

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.

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