This past week I had the privilege of catching up with America’s fourth favorite CEO - no, not Brian Chesky - Marc Hostovsky of Minoan Experience.

I went to Medfield High School with one of these men. And, yes, I have a Canva Pro license. #artist #creator #blessed

Minoan is changing the way short term rental owners outfit their properties with furniture, while also making those same rental spaces shoppable experiences for guests. They’re pioneering a category they call “Native Retail”.

I’m an angel investor in the company, and their quarterly email update inspired this post. You see, their progress was 🔥… they’re killing it! But I noticed a few gaps and changing metrics. I spoke with the CEO, offered some advice.

Here’s a guide to crafting a world class investor update.

  1. The note before the note

    1. Crafting a monthly flash note to the board

  2. The quarterly investor email (with a template you can steal)

    1. Picking the metrics to report on

    2. What’s working

    3. Areas for improvement

    4. Key initiatives

    5. Reminders for next board meeting

    6. Asks

  3. Closing out

    1. Some potentially controversial opinions

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