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“You Pick the Valuation, I Pick the Structure."

Nov 3, 2024

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10 min read

“You Pick the Valuation, I Pick the Structure."

11/3/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
A Crash Course in IPO Valuation

Sep 15, 2024

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9 min read

A Crash Course in IPO Valuation

9/15/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Multiples of Conviction

Jun 23, 2024

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8 min read

Multiples of Conviction

6/23/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Is your revenue "durable"?

May 28, 2024

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6 min read

Is your revenue "durable"?

Lies we tell ourselves about revenue durability

CJ Gustafson
CJ Gustafson
The Silent Valuation Killer - Stock Based Comp

May 26, 2024

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11 min read

The Silent Valuation Killer - Stock Based Comp

5/26/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
What's a 409A Valuation?

May 2, 2024

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10 min read

What's a 409A Valuation?

Part 1 of 3 in our month long series on Employee Equity

CJ Gustafson
CJ Gustafson
It’s DCFs All the Way Down

Apr 14, 2024

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9 min read

It’s DCFs All the Way Down

4/14/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
The “Next Buyer” Angle to Valuation

Apr 7, 2024

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8 min read

The “Next Buyer” Angle to Valuation

4/7/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
When a Billion Dollar Outcome Isn’t Enough

Mar 31, 2024

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9 min read

When a Billion Dollar Outcome Isn’t Enough

3/31/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
The “Execution Risk” Angle to Valuation

Mar 24, 2024

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8 min read

The “Execution Risk” Angle to Valuation

3/24/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Burning Bad: Cash burn, cash runway and valuation

Apr 18, 2023

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7 min read

Burning Bad: Cash burn, cash runway and valuation

Cash burn, cash runway and valuation

CJ Gustafson
CJ Gustafson
The Death of the DCF Model

Oct 4, 2022

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11 min read

The Death of the DCF Model

How discounted cash flow models work (and don't work)

CJ Gustafson
CJ Gustafson
SAFEs and Pre vs Post Money Valuations

Aug 30, 2022

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10 min read

SAFEs and Pre vs Post Money Valuations

Breaking down Y Combinator's Simple Agreement for Future Equity

CJ Gustafson
CJ Gustafson
Why are valuations down?

May 17, 2022

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8 min read

Why are valuations down?

Explaining the 3 ways to value a company

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.