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The Evolution of Software Pricing

Jul 22, 2025

•

18 min read

The Evolution of Software Pricing

A historical walk through six eras of pricing innovation

CJ Gustafson
CJ Gustafson
The Age of Outcome Based Pricing

Nov 19, 2024

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9 min read

The Age of Outcome Based Pricing

What have ya done for me lately?

CJ Gustafson
CJ Gustafson
Tips for Negotiating Non Pricing Terms

Sep 3, 2024

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5 min read

Tips for Negotiating Non Pricing Terms

8 Non Pricing Levers to Pull During Software Negotiations

CJ Gustafson
CJ Gustafson
Avoid These Pricing Mistakes

Jul 16, 2024

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8 min read

Avoid These Pricing Mistakes

And how to fix them

CJ Gustafson
CJ Gustafson
The Top Metrics for Usage Based SaaS Companies

Oct 10, 2023

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18 min read

The Top Metrics for Usage Based SaaS Companies

Tracking success for Consumption models

CJ Gustafson
CJ Gustafson
A Primer: Subscription vs Usage Based Pricing Models

Sep 19, 2023

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11 min read

A Primer: Subscription vs Usage Based Pricing Models

Unpacking the pros and cons of each model. And why Usage Based is best, if you're already the best

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.