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Building with AI

How AI is impacting finance teams and business models.

How to Audit Your AI Bill for Savings

Sep 1, 2026

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5 min read

How to Audit Your AI Bill for Savings

Video walkthrough + concrete changes you can make to save money

CJ Gustafson
CJ Gustafson
What Will CFOs Do About Token Costs?

Aug 4, 2026

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7 min read

What Will CFOs Do About Token Costs?

Driving accountability throughout the P&L

CJ Gustafson
CJ Gustafson
How to Build a Rolling 13 Week Cash Flow Forecast Using Claude + Excel

Jul 2, 2026

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7 min read

How to Build a Rolling 13 Week Cash Flow Forecast Using Claude + Excel

"Net 30 is a lie" - Rick Ross Voice

CJ Gustafson
CJ Gustafson
How to Build a Sales Capacity Model Using Claude + Excel

Jun 18, 2026

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8 min read

How to Build a Sales Capacity Model Using Claude + Excel

The bottoms-up build of your company’s revenue potential. Rep by rep.

CJ Gustafson
CJ Gustafson
My Local Pizza Shop is Using AI

May 24, 2026

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9 min read

My Local Pizza Shop is Using AI

Benchmarks for Operators 5/24/26

CJ Gustafson
CJ Gustafson
The Thing About More Tokens

May 10, 2026

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12 min read

The Thing About More Tokens

Benchmarks for Operators 5/10/26

CJ Gustafson
CJ Gustafson
How to Build a Headcount Model Using Claude + Excel

Apr 9, 2026

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7 min read

How to Build a Headcount Model Using Claude + Excel

From messy HRIS data dump to forecasted and fully burdened model

CJ Gustafson
CJ Gustafson
How Wellhub Uses AI for Probabilistic Forecasting

Mar 24, 2026

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12 min read

How Wellhub Uses AI for Probabilistic Forecasting

The Ensemble Approach to Forecasting

CJ Gustafson
CJ Gustafson
How to Build a Net Retention Cohort Model Using Claude + Excel

Mar 12, 2026

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6 min read

How to Build a Net Retention Cohort Model Using Claude + Excel

From messy revenue export to board-ready segment analysis. Every step, every prompt, every mistake.

CJ Gustafson
CJ Gustafson
Finance in 2030

Nov 4, 2025

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13 min read

Finance in 2030

Becoming the Control Tower

CJ Gustafson
CJ Gustafson
Where AI Actually Works in Finance

Oct 28, 2025

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14 min read

Where AI Actually Works in Finance

The Agentic Sweet Spot

CJ Gustafson
CJ Gustafson
When NOT to Use AI in Finance

Oct 21, 2025

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16 min read

When NOT to Use AI in Finance

You Probably Don't Need AI For That

CJ Gustafson
CJ Gustafson
How CFOs are Actually Using AI

May 22, 2025

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10 min read

How CFOs are Actually Using AI

Cutting through the hype to focus on what works inside the office—not just what sells outside of it.

CJ Gustafson
CJ Gustafson
Will AI Mess Up Revenue Multiples?

Oct 27, 2024

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11 min read

Will AI Mess Up Revenue Multiples?

10/27/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Will AI Make Professional Services Revenue Cool Again?

Oct 22, 2024

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9 min read

Will AI Make Professional Services Revenue Cool Again?

Valuable Revenue, Not Just a Necessary Evil

CJ Gustafson
CJ Gustafson
Does AI have a gross margin problem?

May 21, 2024

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8 min read

Does AI have a gross margin problem?

Can AI overcome the gross margin doubters?

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.