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Uber’s Playbook: The Strategy Behind Take Rates and Discounts

Feb 13, 2025

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3 min read

Uber’s Playbook: The Strategy Behind Take Rates and Discounts

A Deep Dive into Uber’s Pricing Strategy with Insights from Kapil Agrawal

CJ Gustafson
CJ Gustafson
What metrics do Marketplace companies report on?

Jan 12, 2025

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9 min read

What metrics do Marketplace companies report on?

01/11/25 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
Mindshare > Supply

Jan 7, 2025

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7 min read

Mindshare > Supply

Customer Mindshare as a competitive moat in marketplaces businesses, and beyond.

CJ Gustafson
CJ Gustafson
Keep the take rate low

Jun 18, 2024

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7 min read

Keep the take rate low

One of the hardest lessons in business

CJ Gustafson
CJ Gustafson
A Marketplace Meltdown

Apr 28, 2024

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11 min read

A Marketplace Meltdown

4/28/24 Benchmarks for Operators

CJ Gustafson
CJ Gustafson
The Art and Science of Platform Business Models

Apr 25, 2024

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10 min read

The Art and Science of Platform Business Models

Part 4 of 4 in our month long series on Network Effects

CJ Gustafson
CJ Gustafson
Identifying Network Effects Specific to Your Business Model

Apr 18, 2024

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10 min read

Identifying Network Effects Specific to Your Business Model

Part 3 of 4 in our month long series on Network Effects

CJ Gustafson
CJ Gustafson
15 Ways to Solve the "Chicken or the Egg” Problem

Apr 11, 2024

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13 min read

15 Ways to Solve the "Chicken or the Egg” Problem

Part two of four in our month long series on Network Effects

CJ Gustafson
CJ Gustafson
Your Complete Guide to Network Effects: Marketplace Business Models

Apr 4, 2024

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8 min read

Your Complete Guide to Network Effects: Marketplace Business Models

I studied the economics of 35 marketplaces

CJ Gustafson
CJ Gustafson
How Doordash uses Data Science to Drive Revenue

Nov 28, 2023

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12 min read

How Doordash uses Data Science to Drive Revenue

Interviewing Daniel Parris, first 150 at DoorDash, on the power of lead scoring models

CJ Gustafson
CJ Gustafson
Is Instacart really an ad company that delivers groceries?

Aug 29, 2023

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7 min read

Is Instacart really an ad company that delivers groceries?

Don't call it a come back - ads are here to stay

CJ Gustafson
CJ Gustafson
Blurred Lines: Marketplaces vs Platforms vs Aggregators

Feb 9, 2023

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10 min read

Blurred Lines: Marketplaces vs Platforms vs Aggregators

How we talk about Middlemen

CJ Gustafson
CJ Gustafson
Mostly middlemen: Take rates, vigs, and rakes

Nov 15, 2022

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7 min read

Mostly middlemen: Take rates, vigs, and rakes

How the middleman gets paid

CJ Gustafson
CJ Gustafson
Mostly experts: Marketplace metrics

Oct 18, 2022

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10 min read

Mostly experts: Marketplace metrics

Airbnb, PayPal, and Uber track these metrics

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.