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A Deep Dive: The Data as a Service Business Model

May 8, 2025

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3 min read

A Deep Dive: The Data as a Service Business Model

How to build, scale, and monetize vertical data companies

CJ Gustafson
CJ Gustafson
Outrunning Your Overhead

Oct 8, 2024

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10 min read

Outrunning Your Overhead

How service businesses rely on heuristics to pace against fixed costs

CJ Gustafson
CJ Gustafson
The Journey from Perpetual Licensing to SaaS

Jul 23, 2024

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11 min read

The Journey from Perpetual Licensing to SaaS

Lessons from the transition, and tactical tips for those embarking

CJ Gustafson
CJ Gustafson
The "Planet Fitness" Era of SaaS is Over

Apr 30, 2024

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11 min read

The "Planet Fitness" Era of SaaS is Over

There’s a dirty secret in Silicon Valley - we make money when you don’t show up.

CJ Gustafson
CJ Gustafson
The Art and Science of Platform Business Models

Apr 25, 2024

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10 min read

The Art and Science of Platform Business Models

Part 4 of 4 in our month long series on Network Effects

CJ Gustafson
CJ Gustafson
Your business model drives your measurement

Nov 7, 2023

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6 min read

Your business model drives your measurement

Picking a Usage Based value metric

CJ Gustafson
CJ Gustafson
Is Instacart really an ad company that delivers groceries?

Aug 29, 2023

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7 min read

Is Instacart really an ad company that delivers groceries?

Don't call it a come back - ads are here to stay

CJ Gustafson
CJ Gustafson
The B2B SaaS Golden Quadrant

Aug 22, 2023

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7 min read

The B2B SaaS Golden Quadrant

Q2 SaaS buying patterns - ACV vs Transaction Count

CJ Gustafson
CJ Gustafson
Unbundling billions in niches

Aug 3, 2023

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15 min read

Unbundling billions in niches

Unbundling Craigslist, and the future of niche businesses

CJ Gustafson
CJ Gustafson
How does AI actually make money?

Jul 11, 2023

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14 min read

How does AI actually make money?

Is AI accelerating a usage based pricing revolution? An interview with OV's Kyle Poyar

CJ Gustafson
CJ Gustafson
The Art and Science of Investing in Consumer Businesses

Jun 6, 2023

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19 min read

The Art and Science of Investing in Consumer Businesses

Interviewing Turner Novak, Founder of Banana Capital, and Purveyor of Dank Memes

CJ Gustafson
CJ Gustafson
It's all in the family

Feb 14, 2023

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8 min read

It's all in the family

The rise of the family office

CJ Gustafson
CJ Gustafson
Tech Enabled vs High Tech Businesses...What's the Difference?

Jun 7, 2022

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7 min read

Tech Enabled vs High Tech Businesses...What's the Difference?

Comparing financial profiles and operating results

CJ Gustafson
CJ Gustafson
Ways to monetize your tech

May 24, 2022

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6 min read

Ways to monetize your tech

Subscription, consumption, take rates and more

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.