Today’s post is in partnership with Vendr. Check out Vendr's SaaS Buyer Guides for supplier-level data about SaaS pricing, negotiation tactics and more.
Vendr dropped a banger of a report on Q2 SaaS buying patterns. And the exhibit that caught my eye was the chart above, portraying average ACV (Annualized Contract Value) x Transaction Count across the SaaS universe.
Most software companies pick a lane, or decide what game they are playing, to increase either deal size or deal speed. They’re essentially deciding if they want to optimize for home runs or base hits.
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