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CJ Gustafson
CJ Gustafson

Tech CFO | Writer behind Mostly metrics | Miller Lite Enthusiast


$5 Million is a Nightmare

Sep 13, 2026

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9 min read

$5 Million is a Nightmare

Benchmarks for Operators 9/13/26

A Sense of Where You Are

Sep 10, 2026

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4 min read

A Sense of Where You Are

The State of Finance and Accounting Talent (September)

The Annual Planning Bible

Sep 8, 2026

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2 min read

The Annual Planning Bible

I wrote you a (free) book on budgeting in the age of Al

Oura Ring IPO: S1 Breakdown

Sep 6, 2026

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18 min read

Oura Ring IPO: S1 Breakdown

Benchmarks for Operators 9/6/26

How to Audit Your AI Bill for Savings

Sep 1, 2026

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5 min read

How to Audit Your AI Bill for Savings

Video walkthrough + concrete changes you can make to save money

Why CAC Payback Is More Useful Than LTV to CAC

Aug 30, 2026

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9 min read

Why CAC Payback Is More Useful Than LTV to CAC

Benchmarks for Operators 8/30/26

CFOs of The MLB and The North Face answer reader questions

Aug 25, 2026

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9 min read

CFOs of The MLB and The North Face answer reader questions

Mostly Mailbag: Sizing brand marketing bets, the value of an MBA today, learning to negotiate well, and how weather impacts business seasonality

Fire Up the Gulf Stream! The History of Corporate PJs

Aug 23, 2026

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22 min read

Fire Up the Gulf Stream! The History of Corporate PJs

Benchmarks for Operators 8/23/26

21 Interview Questions to Hire a Great Controller

Aug 20, 2026

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3 min read

21 Interview Questions to Hire a Great Controller

Get the case study

Signs You Should Move from SaaS to Usage Based Pricing

Aug 18, 2026

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7 min read

Signs You Should Move from SaaS to Usage Based Pricing

And why changing to usage based pricing is a one way door

Catch and Release: Too Big to Acquire

Aug 16, 2026

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7 min read

Catch and Release: Too Big to Acquire

Benchmarks for Operators 8/16/26

Seasonality Quirks and Features

Aug 11, 2026

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6 min read

Seasonality Quirks and Features

What you should know about industry specific seasonality

The Nightman Cometh for Late Stage SaaS: Airtable Acquired by Bending Spoons

Aug 9, 2026

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8 min read

The Nightman Cometh for Late Stage SaaS: Airtable Acquired by Bending Spoons

Benchmarks for Operators 8/9/26

Exclusive Report: Finance in the Real World

Aug 6, 2026

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1 min read

Exclusive Report: Finance in the Real World

How CFOs at the World's Most Capital-Intensive Companies Operate

What Will CFOs Do About Token Costs?

Aug 4, 2026

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7 min read

What Will CFOs Do About Token Costs?

Driving accountability throughout the P&L

Masking Your Metrics

Aug 2, 2026

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7 min read

Masking Your Metrics

Benchmarks for Operators 8/3/26

NEW REPORT: Finance in the Real World

Jul 30, 2026

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3 min read

NEW REPORT: Finance in the Real World

How CFOs at the World's Most Capital-Intensive Companies Operate

How to Tell a Demanding Founder They're Wrong

Jul 28, 2026

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8 min read

How to Tell a Demanding Founder They're Wrong

Navigating the CEO - CFO relationship

Domo? The Post Operating SPAC?

Jul 26, 2026

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9 min read

Domo? The Post Operating SPAC?

Benchmarks for Operators 7/26/26

The Tax Mechanic That Showed the Whole Company My Comp

Jul 21, 2026

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8 min read

The Tax Mechanic That Showed the Whole Company My Comp

What is a 280G Gross Up?

Cumberland Farms IPO: S1 Breakdown

Jul 19, 2026

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21 min read

Cumberland Farms IPO: S1 Breakdown

Benchmarks for Operators 7/19/26

Closer to the Metal: The Rise of the “Director” Level IC

Jul 16, 2026

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5 min read

Closer to the Metal: The Rise of the “Director” Level IC

The State of Finance and Accounting Talent (July)

How Databricks Pays Reps to Drive Consumption

Jul 14, 2026

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12 min read

How Databricks Pays Reps to Drive Consumption

Analyzing their commitment model, from $1 million to $5 billion in revenue

Jersey Mikes IPO: S1 Breakdown

Jul 12, 2026

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15 min read

Jersey Mikes IPO: S1 Breakdown

Benchmarks for Operators 7/12/26

How to Classify Your LLM Costs on the P&L

Jul 9, 2026

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4 min read

How to Classify Your LLM Costs on the P&L

Plus, reporting usage based ARR, and adjusting metrics post RIF, all in this week's CFO Mailbag!

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yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.

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