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Presenting: The Annual Planning Bible

Sep 4, 2025

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1 min read

Presenting: The Annual Planning Bible

I wrote you an entire book (yes, a book) on conquering budget season

CJ Gustafson
CJ Gustafson
Why Your New VP of Sales Might Be Set Up to Fail

Sep 2, 2025

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10 min read

Why Your New VP of Sales Might Be Set Up to Fail

Sales Leadership Is a Stage-Dependent Hire

CJ Gustafson
CJ Gustafson
The Earnings Call that Changed Meta's Strategy

Aug 31, 2025

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12 min read

The Earnings Call that Changed Meta's Strategy

Benchmarks for Operators 8/31/25

CJ Gustafson
CJ Gustafson
What's the best vendor proposal you’ve seen, and why?

Aug 28, 2025

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19 min read

What's the best vendor proposal you’ve seen, and why?

And other August reader questions from the mailbag

CJ Gustafson
CJ Gustafson
The Partnership Playbook: How to Make Friends

Aug 26, 2025

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10 min read

The Partnership Playbook: How to Make Friends

(Oh, and maybe get acquired)

CJ Gustafson
CJ Gustafson
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yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.