Hope you enjoyed our March series on Sales Comp. In April we begin our series on Network Effects. In the meantime, enjoy this fan favorite on the perfect pitch deck.

There’s an art and a science to telling your company’s story. Here’s the formula I’ve used to raise millions in my career, as well as some potentially controversial things I believe about the pitch process (outlined at the end).

Below you’ll find the exact sequence I’ve used, along with tips for conveying your message, plus real life examples. This is my go-to flow.

Please steal it:

  1. What We Do

  2. Key Operating Figures

  3. Our Category

  4. Quantify the Larger Problem

  5. Old Way / New Way

  6. Product Slide

  7. Secret Sauce

  8. Total Addressable Market

  9. Partner Ecosystem

  10. How We Make Money

  11. Customer Success Stories

  12. Cohorts

  13. Competitive Landscape

  14. Financial Profile

  15. Financial Forecast

  16. Team

  17. Why Now

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