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Blurred Lines: Marketplaces vs Platforms vs Aggregators

Feb 9, 2023

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5 min read

Blurred Lines: Marketplaces vs Platforms vs Aggregators

How we talk about Middlemen

CJ Gustafson
CJ Gustafson
Get your equity right. It could change your life.

Feb 7, 2023

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15 min read

Get your equity right. It could change your life.

How to take control of your startup equity - Interviewing SecFi's CEO, Frederik Mijnhardt

CJ Gustafson
CJ Gustafson
I lost $209,640 of my own money trying to start a business.

Jan 31, 2023

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7 min read

I lost $209,640 of my own money trying to start a business.

Writing about failure sucks. But here's the real story.

CJ Gustafson
CJ Gustafson
Going Vertical

Jan 26, 2023

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4 min read

Going Vertical

Scaling the Vertical SaaS Mountain

CJ Gustafson
CJ Gustafson
How CFOs think about software spend

Jan 24, 2023

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10 min read

How CFOs think about software spend

For the love of God, please stop it with the Miro licenses

CJ Gustafson
CJ Gustafson
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yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.