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SMI #004: Build a Used Car Marketplace with Only 3 Prices

Direct to Consumer, fixed menu platform for used vehicles under $20K.

CJ Gustafson

Dec 20, 2020

Smash the share button if you know someone who should steal this idea & run with it.

Potentially reliable stuff I read at 3AM:

Used car industry report

Intro to Carvana

Car financing and insurance profits

Vroom S1

1 Comment

Bill Busen

Feb 25, 2021

I think you might have to abandon the listings-only idea in favor of an actual dealership to get enough cars offered for this to work. Only a tiny fraction of cars actually have a market value suitable for selling at these price points without the seller losing money. If you buy the cars as a dealer, though, and concentrate on the lower end cars, they typically need a larger variety of work to be done, and you could accept a range of cars and conditions suitable to be made into a price point car by doing a subset of possible work. Maybe $5K, $10K, $15K.

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