I prefer to use the word Episodic instead of ReOccuring. At scale and with revenue consistency, Episodic can look like recurring as one cohort piles on top of the other. This is one phrase I have often used to make the connection between the two concepts. ReOccurring is too easily confused, in my opinion.
This helped me learn and apply my learnings right away.
I worked at an automated direct mail company similar to Lob.
We charged 3 subscription fee’s to use varying levels of the service. You also ‘unlocked’ cheaper mail rates.
After reading this, I understand that the subscription fee to use the service was ReCurring, while the mail our clients were buying was ReOccurring.
Interesting business model where the 2 pricing structures move against and with each other based on how you use the product.
I prefer to use the word Episodic instead of ReOccuring. At scale and with revenue consistency, Episodic can look like recurring as one cohort piles on top of the other. This is one phrase I have often used to make the connection between the two concepts. ReOccurring is too easily confused, in my opinion.
I haven't heard that before, thanks for sharing. I might use it as well
Thanks for the information❤️