How do you think about advertising in the future? Big social media companies (e.g. Snapchat) start monetizing from subscription whereas their main way to monetize is advertising. Will it be less common?
I think they’ll end up relying on both models, to varying degrees. A lot of companies are seeing how hard it is to rely on just one monetization method. If you can have both, why not?
How do you think about advertising in the future? Big social media companies (e.g. Snapchat) start monetizing from subscription whereas their main way to monetize is advertising. Will it be less common?
Memo to myself: https://share.glasp.co/kei/?p=vC69dUoNlqli5rloUojB
I think they’ll end up relying on both models, to varying degrees. A lot of companies are seeing how hard it is to rely on just one monetization method. If you can have both, why not?