Totally disagree with the Planet Fitness concept in SaaS as a long-sighted business model (ever). Fundamentally, when you have users paying for product they don't use, that means the value prop doesn't work for them. To coin a phrase, this represents "value prop debt" (sort of like tech debt). Meaning the user is receiving less than they are paying, it should be inverted. Value prop debt is not sustainable and ultimately leads to disloyal customers that begrudge your product. That's why metrics like DAU may sense because it shows a product that is relevant and needed perpetually.
Totally disagree with the Planet Fitness concept in SaaS as a long-sighted business model (ever). Fundamentally, when you have users paying for product they don't use, that means the value prop doesn't work for them. To coin a phrase, this represents "value prop debt" (sort of like tech debt). Meaning the user is receiving less than they are paying, it should be inverted. Value prop debt is not sustainable and ultimately leads to disloyal customers that begrudge your product. That's why metrics like DAU may sense because it shows a product that is relevant and needed perpetually.
Love that graphic of Finance and IT - Time To Value is the metric to watch
thanks CJ