Share this postMostly metricsHow to calculate CAC Payback Period (the right way)Copy linkFacebookEmailNotesMoreHow to calculate CAC Payback Period (the right way)A deep dive on customer acquisition cost and payback period (with a template)CJ GustafsonApr 16, 2024∙ Paid39Share this postMostly metricsHow to calculate CAC Payback Period (the right way)Copy linkFacebookEmailNotesMore63ShareSupport for Mostly metrics comes from Mercury, the fintech startups use for banking and all their financial workflows.This post is for paid subscribersSubscribeAlready a paid subscriber? Sign in