A deep dive on customer acquisition cost and payback period (with a template)
I’m here for normalizing CAC payback over LTV:CAC 👏 👏
How did you calculate what the COGS are for the given period if you don't yet know what is the payback period?
(in the example the yearly COGS for the new ARR are 3.75 not for but for the 12.8months they are 4)
Thanks
I’m here for normalizing CAC payback over LTV:CAC 👏 👏
How did you calculate what the COGS are for the given period if you don't yet know what is the payback period?
(in the example the yearly COGS for the new ARR are 3.75 not for but for the 12.8months they are 4)
Thanks