Great piece CJ. There’s endless mistakes to make when it comes to Pricing and especially packaging — which are the feature bundles, payment terms etc. i often think it’s because price+the package is the most powerful lever you have in getting a customer to buy.
another element to think about here is how the customer identifies the problem, aligns to your solutions and then purchases the product. And finally how does initial price and packaging impact your ability to renew and upsell your customer.
Great piece CJ. There’s endless mistakes to make when it comes to Pricing and especially packaging — which are the feature bundles, payment terms etc. i often think it’s because price+the package is the most powerful lever you have in getting a customer to buy.
another element to think about here is how the customer identifies the problem, aligns to your solutions and then purchases the product. And finally how does initial price and packaging impact your ability to renew and upsell your customer.
Excellent points - the renewal concept is so key.
Btw I’d love for you to do a guest post at some point if you’re up for it! You pick the topic
Mistakes when i release your worldwide policy