Mostly metrics
Run the Numbers
The Seven Frameworks CFOs Need to Know: Jim Cook Round 2

The Seven Frameworks CFOs Need to Know: Jim Cook Round 2


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Today CJ welcomes back Jim Cook, a renowned coach to chief financial officers throughout Silicon Valley via his company BenchBoard Advisory -- and a co-founder of Netflix. Jim takes us through a number of frameworks for decision making and communication, including the three eras of CFO requirements, the concept of disagreeing, but still committing as a management team, challenging the problem, not the person, how the most valuable skill CFOs can learn is communication, the leadership SECS talk, and much more. If you’re looking for an ERP platform, check out our sponsor, NetSuite:


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@cjgustafson222 (CJ)

@cookflix (Jim)




(00:00) Introduction: The Power of Data-Driven Decisions

(02:32) Sponsor - Netsuite | Attio

(04:46) The Return of Jim Cook: A Masterclass in CFO Communication

(07:06) The Four C's of Teams: A Framework for Decision Making

(16:40) Sponsor - Maxio | Thoropass

(23:29) The Three Eras of a CFO: From Ownership to Leadership

(26:10) The Five Steps to Ownership

(31:20) Sponsor - Tropic

(32:33) Communication> Who is in the room?

(37:16) SECS Talk 

(40:10) Being Comfortable in Silence

(40:40) 3 Things Humans Remember 

(48:00) Captain of Three Ships: Relationships, Partnerships, and Leadership

(49:06) Wrap

Seven Frameworks Timestamps:

(23:29) The Three Eras of CFO Requirements 

(07:03) The Four Cs 

(26:10) The Five Ownership Steps 

(32:33) Communication> Who is in the room 

(37:16) SECS Talk 

(40:40) 3 Things Humans Remember 

(48:00) Captain of Three Ships

Mostly metrics
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.