Swimming up stream to the Enterprise

What to know before making the journey, and how to take your lumps

There’s an old saying:

“If you try to please everyone, you end up pleasing no one at all.”

-Not my mother or mother-in-law when we split holidays

It’s nearly impossible to build a product that literally every size of business wants to buy off the bat. Companies typically get initial traction in one segment, which we’ll broadly classify into three buckets:

• S…