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Swimming up stream to the Enterprise

Swimming up stream to the Enterprise

What to know before making the journey, and how to take your lumps

CJ Gustafson's avatar
CJ Gustafson
May 31, 2022
∙ Paid
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Swimming up stream to the Enterprise
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There’s an old saying:

“If you try to please everyone, you end up pleasing no one at all.”

-Not my mother or mother-in-law when we split holidays

It’s nearly impossible to build a product that literally every size of business wants to buy off the bat. Companies typically get initial traction in one segment, which we’ll broadly classify into three buckets:

  • S…

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