Mostly metrics

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CAC Payback Period

CAC Payback Period

"Money ain't got no owners, only spenders" - Omar Little, the Wire

CJ Gustafson's avatar
CJ Gustafson
Feb 01, 2022
∙ Paid
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Mostly metrics
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CAC Payback Period
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Pay Me 50 Cent GIF by BET Awards
50 has a 1 day CAC payback period

The Art

Customer Acquisition Cost (CAC) Payback period allows you to measure the efficiency of your business’ go to market machine. It effectively tells you,

“It takes me X months to break even on the Y dollars I spent to get a customer.”

The Science

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