Mostly metrics
Run the Numbers
Rippling CFO Adam Swiecicki on Building a Compound Startup and Channeling Ambition

Rippling CFO Adam Swiecicki on Building a Compound Startup and Channeling Ambition

In this episode, CJ interviews Adam Swiecicki, CFO at Rippling and former CFO at Brex. They cover valuable strategies that have fueled Rippling's growth as a “Compound Startup” in the competitive HR, Finance, and IT space. Adam also shares lessons from being a short seller that he applies to being a company CFO, the ROI on R&D investment, capital allocation decision making frameworks and how to avoid CFO burnout. If you're looking for an ERP head to NetSuite: and get a customized KPI checklist.


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@cjgustafson222 (CJ)



(00:00) Preview

(02:27) Sponsor - NetSuite | Thoropass

(05:23) Understanding Rippling's Business Model

(09:42) Resource Allocation in a Compound Startup

(15:54) Sponsor - Maxio

(17:02) Competitive Moats in the SaaS Industry

(23:01) Launching Rippling’s Finance Cloud

(26:43) Understanding Customer Lifetime Value at Rippling

(28:36) The Signal of a Strong PMF

(30:34) Rippling's Northstars

(32:45) The Concept of Revenue Growth Endurance

(33:40) The Role of a CFO

(36:12) Balancing Strategy and Execution

(40:25) Adam’s Frameworks, Methods, or Processes for Prioritizing Work

(44:10) From Short Selling to Running a Company

(48:10) Avoiding CFO Burnout: Enjoying the Journey

(51:23) Adam’s Craziest Work Experience and Expense

(53:27) Rep Yo Stack Sponsored by Tropic: Adam’s Finance Software Stack

(57:57) Wrap

Mostly metrics
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.