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Source: Tidemark
If you had to walk around your office and turn off each system one by one, which would you kill last?
That’s probably a leading indicator as to what your tech stack’s “control point” is.
The concept of a control point is particularly useful in SMB and Vertical Software, where merchants rely heavily on one software provider for core jobs to be done, opening up expansion opportunities for the vendor within their other workflows.
A control point in the context of vertical software refers to a system or platform that holds significant sway over a company's operations and decision-making processes.
Let’s explore the three types of “gravity” that characterize a control point: Data Gravity, Workflow Gravity, and Account Gravity.
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