Mostly metrics
Run the Numbers
Making the Complex Simple: Untying the Business Model of The Knot Worldwide With CFO Andy Ivanovich

Making the Complex Simple: Untying the Business Model of The Knot Worldwide With CFO Andy Ivanovich

Andy Ivanovich, the CFO of The Knot Worldwide, joins CJ to dissect the company’s business model. He sheds light on how The Knot, which functions like an operating system for weddings, has grown to expand its product suite and reach, and now touches two-thirds of adult Americans each year. Andy explains the five dimensions of the company’s transactions that make it so unique. He also breaks down The Knot Worldwide’s ICP (Ideal Customer Profile) and customer LTV (Lifetime Value), and how they optimize for a supplier's lifetime value through their subscription model. He shares some M&A wisdom, explaining the Build, Buy, or Buddy framework for a roadmap expansion, and why “burning the lifeboats” is necessary for fully committing to change. Tuning in, you’ll hear about the CFO’s job of “truth-seeking”, why your team should be encouraged to challenge conventional wisdom, and how to manage a healthy level of friction amongst your peers.

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@cjgustafson222 (CJ)


(00:00) Preview and Intro

(02:26) Sponsor - Mercury | NetSuite

(05:17) The Knot Worldwide’s Business Model

(14:06) The Five Dimensions of the Knot’s Transactions

(19:11) Sponsor - Maxio | Leapfin 

(21:25) High-Risk Transactions and Trust

(23:40) The Knot Worldwide’s Customer LTV (Lifetime Value)

(27:54) The ICP (Ideal Customer Profile) of The Knot Worldwide

(31:38) The Reach of the Company 

(34:01) The Impact of the Pandemic

(38:53) When Revenue is Recognised From a GAAP Perspective

(40:17) The Number One Customer Request

(43:02) The Role of “Truth Seeking” in Being a CFO

(44:48) The Build, Buy, or Buddy Framework 

(48:30) Encouraging Dissenting Opinions and Critical Reasoning

(52:01) Long-ass Lightning Round: The Biggest M&A Mistake

(55:49) The Knot Worldwide’s Finance Software Stack

(56:31) Andy’s Craziest Expense Story

Mostly metrics
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.