How to Read a 10K - for Sales People

Let's go 10K diving for intel on our sales target

My love affair with 10K’s started in 2013. My first gig out of college was a Consultant in PwC’s risk advisory group. And consultant is a generous term. I was really a lackey for the higher ups… a paper weight who also knew how to get coffee. 

My first project was to inventory one hundred company 10K filings. 10K’s, as we’ll get into shortly, are an annu…