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Grow While You Sleep

Grow While You Sleep

How to measure the "magic" of Net Retention

CJ Gustafson's avatar
CJ Gustafson
Jul 12, 2022
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Actionable Insights

For those that only have a few minutes:

  • Net Retention is a measure of how much your existing customers expand in a given period, net of any churn or shrink.

  • Ways to impact Net Retention are to:

    • Churn less

    • Sell more of the same product to customers

    • Sell new products to customers

    • Increase existing customer usage

  • Generally, anything over 110% …

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